Privacy Policy
Effective Date: June 14, 2025
PureLab Nutra (“we,” “us,” or “our”) operates the PureLab Nutra website (the “Platform”). This Privacy Policy describes how we collect, use, and disclose your information when you visit and use our Platform.
1. Information We Collect
1.1. Personal Information Collected Directly
We do not directly collect any personal information (such as names, phone numbers, email addresses, mailing addresses, job titles, usernames, passwords, contact preferences, contact or authentication data, billing addresses, or debit/credit card numbers) from users on our Platform. Our Platform serves primarily as an informational resource and affiliate referral site.
1.2. Sensitive Personal Information
We do not directly collect any sensitive personal information (such as health information, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic or biometric data) from users on our Platform.
1.3. Personal Information from Social Media
Users cannot register for our Platform using social media accounts (e.g., Facebook, Google). We do not collect personal information from social media in this manner.
1.4. Personal Information Collected Automatically (Derivative Data)
We do collect certain derivative data automatically when you visit our Platform. This information helps us understand user behavior and improve our services.
- Log and usage data: This includes your Internet Protocol (IP) address, browser type and settings, and information about your activity on our Platform (e.g., pages visited, time spent on pages).
- Device data: This includes information about your computer, phone, tablet, or other device used to access our Platform, such as device identification numbers, hardware model, Internet service provider, or mobile carrier.
1.5. Personal Information from Google API
We use Google API Services (e.g., Google Analytics for website analytics, Google Ads for advertising) which may collect information automatically. By using our Platform, you acknowledge and agree to the Google Privacy Policy.
1.6. Personal Information from Other Sources
We do not collect personal information about our users from other third-party sources (e.g., purchasing data from external data brokers).
2. How We Use Your Information
We use the automatically collected information for the following purposes, based on our legitimate interests:
- To deliver targeted advertising to users.
- To determine the effectiveness of promotional campaigns.
- To identify usage trends and analyze how our Platform is used so we can improve it.
- To protect our Services, diagnose problems, and prevent fraudulent activities.
We do not send marketing or promotional communications (e.g., email newsletters, SMS text messages) directly to our users from this Platform at this time.
3. Disclosure of Your Information to Third Parties
We disclose certain collected information to the following categories of third parties to operate our Platform and provide our services:
- Ad Networks: We use advertising networks (e.g., Google Ads, Meta Ads) to display and optimize our promotional campaigns, which may involve sharing data collected via pixels and cookies.
- Affiliate Marketing Programs: As an affiliate of programs like ClickBank, when you click on our affiliate links and make a purchase, information about that transaction may be processed by the affiliate platform and the product vendor.
- Data Analytics Services: We use services like Google Analytics to analyze website traffic and user behavior.
- Website Hosting Service Providers: Our website is hosted by a third-party provider (Hostinger) which processes data necessary for the operation and security of the site.
We do not sell personal information to third parties in exchange for monetary consideration. However, certain disclosures of information for advertising and analytics purposes may be considered “sharing” or “selling” under specific US state privacy laws (e.g., CCPA/CPRA).
We do not disclose any collected information to business affiliates (parent company, subsidiaries, joint venture partners) as we operate as an independent entity. We do disclose collected information to business partners (e.g., ClickBank, product vendors) necessary for the operation of our affiliate business model.
4. International Data Transfers
We will be transferring personal information of EU or UK users to locations outside the EU or UK. Our servers are located in Brazil, and third parties (e.g., Google, Meta, ClickBank) are located in the United States. We adhere to the European Commission’s Standard Contractual Clauses to ensure the lawful transfer of personal information internationally.
We do not adhere to the Data Privacy Framework (DPF) as our business model does not require such certification.
5. Data Retention
We will keep the information that we’ve collected from our users for 1 year. Data collected by third-party services (e.g., Google Analytics, advertising platforms) are subject to their respective retention policies.
6. Security Measures
We have appropriate security measures in place to protect your personal information from unauthorized access, alteration, disclosure, or destruction. We rely on the security protocols of our hosting provider and third-party service providers to safeguard your data.
7. Tracking Technologies (Cookies and Web Beacons)
Our Platform uses cookies and/or web beacons. These are small data files placed on your device to collect information about your Browse activity, analyze trends, track user movements, administer the Platform, and gather demographic information for advertising and analytics purposes. This includes:
- Targeting cookies / marketing cookies
- Beacons / pixels / tags
- Click redirects (for affiliate tracking)
For more detailed information about how we use cookies, please refer to our Cookie Policy [Note: If a separate Cookie Policy is generated, the Termly embed code would typically link it here. Since we’re embedding directly, this text would normally be part of a full document. For your generated policy, the detailed cookie info will be within this Privacy Policy].
8. User Rights and Inquiries
Users may request access, rectification, or deletion of their personal information stored on our Platform. We will process such requests if their country’s privacy law grants them the right to access. You can send a request to view/edit/delete your personal information or any privacy-related questions by contacting us via email at contact@purelabnutra.com or through our Contact Us page. Users may also use the same email to exercise their right to appeal.
9. Data Protection Officer (DPO)
We have not appointed a formal Data Protection Officer (DPO). For any questions about this Privacy Policy or privacy-related concerns, please contact us at contact@purelabnutra.com.
10. US State Laws
This Privacy Policy is designed to comply with relevant US state privacy laws, including (but not limited to) those in California (CCPA/CPRA).
We do not process the personal information of 10 million or more California residents annually. We do not provide financial incentives to users in exchange for their personal information. We have not collected or disclosed the following types of personal information in the last 12 months:
- Personal identifiers (e.g., email address, social security number)
- Information related to a user’s characteristics (e.g., gender, age)
- Information related to a user’s purchasing history or tendencies
- Biometric information
- Information regarding a user’s internet activity
- Geolocation data
- Sensory data (audio, visual, thermal, electronic, olfactory recordings)
- Professional or employment-related information
- Student education records
- Inferences (we do create consumer profiles based on inferences made from users’ personal information, and we disclose this information to third parties for advertising purposes. We retain this information for 1 year.)
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify users about updates by informing them before the update is effective, typically by updating the “Effective Date” at the top of this Privacy Policy. Any updates will be sent from contact@purelabnutra.com.
12. Contact Information
For any questions about this Privacy Policy, please contact us:
By email: contact@purelabnutra.com
Our business address for legal correspondence is:
[Your Full Name]
[Your Street Address, Number]
[Your City], [Your ZIP code/Postal code]
Brazil